24 November 2017
Scientists can now change your taste in music.
Were you ever stuck in a car ride where you couldn’t control the music and you hated every single track on the playlist? Well, you don’t have to endure that anymore because scientist found a way to alter what music you like, you hate and how much you’re willing to spend on it.
The technique they used is called TMS (Transcranial Magnetic Stimulation); it’s a non-invasive brain stimulation technique that the scientists applied to healthy participants. TMS uses magnetic pulses to either stimulate or inhibit parts of the brain, namely the left dorsolateral prefrontal cortex, a region of the brain responsible for the release of dopamine.
The applicants were then asked to listen to their favourite music and other music chosen by the researchers and rate it. Results came to prove that TMS was capable of altering the participants taste and even their spending habits on music.
The senior author of the study that took place at McGill University in Montreal, Canada, Robert Zatorre, a professor of neurology and neurosurgery, praised the results of this research in how it could help treating psychological disorders like addiction and depression.
“Showing that pleasure and value of music can be changed by the application of TMS is not only an important — and remarkable — demonstration that the circuitry behind these complex responses is now becoming better understood, but it also has possible clinical applications”